Emirates: exquisitely poured.
It has been a long time since it has become unavailable on the ground. Just the legend of it remains, as a particularly special delicacy which will remain on the minds of connoisseurs for all of their lives. It is still being served on cloud nine, however – because it is just fits together perfectly: aboard its aircrafts, Emirates serves the Quinta dos Malvedos 1963 Vintage ‘Graham’s Colheita Port’ of the Douro Valley with its distinctive bouquet of fig, walnut und dates. The premium airline has bought up all available stocks worldwide for the purpose of serving it in its First Class.
This seamlessly suits the wine strategy pursued by the airline company from Dubai, which operates the largest airline wine cellar of the world, currently storing 3.8 million bottles of vintage wines in Burgundy. Some of them will have fully matured only in 2025. Emirates purposefully snaps up top wines before they even enter the market and stores them independently. In order to do so, Emirates partners with world-renowned wineries like Château Margaux and Château Malartic-Lagravière. Why put in the effort? Because the wine list on board should not lag behind the selection in the top restaurants of the world’s metropolises in any way.
Photo: © Emirates 2018