It is already foreseeable that this will become a trend: not only eating vegan during the holiday, but living vegan as well. What this means for hotel operators is that animal-based products are to be abstained from during the furnishing: no leather, silk or downy feathers. That does not have to be a drawback – if it is done correctly. The ‘La Vimea’ in South Tyrol, a Green Pearls member, is leading the way as it is now the first entirely vegan hotel in Italy, from its design to its facilities, equipment and food – proving that veganism by no means represents the opposite of pleasure and recreation.
Vegan diet has meanwhile become a given on most of the market: many top hotels offer vegan options on the menus of their restaurants. Some of them go the extra mile, such as the ‘I Pini’ near San Gimignano: the food served here is sourced from vegan organic farming on their own estate. And a suitable drink is provided as well – their own organic wine.
Photo: © Biotique Hotel LA VIMEA